From a distance, it’s easy to say that JPMorgan Chase is just another set of letters on a stock ticker, another big corporation that’s out of touch with what everyday people need, a group of people bound by economics, rather than humanity. But when you get closer, a different story is being told.
We travelled to seven cities and created seven fully integrated local campaigns that helped show the human side of a corporate giant.
For each city, we produced an anthem film, documentary shorts, web-teasers, print, editorial and digital, all driving to or housed on three unique city-centric landing pages.
CHICAGO
MIAMI
SEATTLE
DENVER
